TAG Heuer Designed to Win

TAG Heuer embodies Swiss avant-garde watchmaking since 1860. Crafted in the Swiss Jura Mountains, each TAG Heuer timepiece is engineered for high-performance. Ever since the ground-breaking oscillating pinion in 1887, which pioneered a new way to operate mechanical chronographs, the Maison continues to innovate, pushing the limits of accuracy with advanced technology. And whether it be the legendary Carrera, the iconic Aquaracer or the mythic Monaco, each TAG Heuer model has its own story to tell.

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Featured TAG Heuer Watches

TAG Heuer Carrera Astronomer

TAG Heuer Carrera Astronomer

Celebrate the Swiss Maison’s ties to space exploration with the TAG Heuer Carrera Astronomer. Inspired by John Glenn’s historic Friendship 7 mission in 1962—during which he wore a modified Heuer stopwatch on his wrist—, this 39mm timepiece reimagines the moonphase complication in a sleek and modern design.

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TAG Heuer Carrera Chronograph Skipper

Sailing’s natural affinity with motorsports and its relentless passion for precision and speed inspires this signature TAG Heuer Carrera "Skipper". A daring tribute to our sailing heritage conveyed through a distinctive colour scheme. Resolutely iconic.

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TAG Heuer Carrera Chronograph Skipper

History

By fusing avant-garde design with bold style, TAG Heuer has become a world pioneer in watchmaking innovation. Since 1860, every watch made by TAG Heuer in Switzerland has highlighted its commitment to excellence and high precision. Thanks to its unique savoir-faire and new technologies, TAG Heuer continues to constantly push boundaries and showcase its heritage.

Vintage TAG Heuer scene
Vintage TAG Heuer scene

Savoir Faire

Whether it created the first self-winding crown mechanism, the first-ever double magnetic tourbillon or the first luxury Connected Watch in 2015, TAG Heuer has always made innovation its raison d'être. Spread over four production sites, TAG Heuer's expert manufacture continues to pioneer innovations at the avant-garde of watchmaking technology.